15 Jul Overview Negotiating potential buyer concerns takes finesse and forethought. In this discussion, you will an
Negotiating potential buyer concerns takes finesse and forethought. In this discussion, you will anticipate resistance you may encounter in the context of your own sales presentation.
After a review of Chapter 13, what are common types of buyer resistance that might surface in a presentation? What buyer resistance do you feel could hinder the ability to close the sales for your final presentation? What specific strategies for negotiating buyer resistance will you implement?
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